The research group "Interdisciplinary Center for Digital Experience Design (ICEd)" is an interdisciplinary scientific institution for the promotion of applied interdisciplinary research and education at the interface between computer science and economics.

The main focus is on the experience-centered design of services (services and benefits in kind) with the help of modern information and communication technologies. The aim is to design services in such a way that their users have the most extensive value-adding experiences possible.

Parts of the ICEd have their roots in the User Experience & Visualization (UX-Vis) research group, which deals with topics where the IT or technical aspect predominates. In contrast, the ICEd concentrates more on the application and use of the technology in the context described.