Modules taught by the professor in the Bachelor's programmes
Module | Unit | Sem. | Study programme |
1 Introduction to Retail Management | 1.1 Basics of Retail Management | 1 | RSM |
10 Sales | 10.1 Introduction to Sales Management | 2 | RSM |
11 Digital Marketing III | 11.2 E-Commerce & Digital Sales | 3 | DM |
11 Total Supply Chain Management | 11.1 Supply Chain Management in vertical and multiple Distribution Networks | 3 | RM |
12 Vertical Value Networks & Multichannel Systems | 12.1 Verticalisation 12.2 Multichannel Systems | 3 | RM |
14 Digitalisation | 14.2 The Digitalisation of Business Models/Products | 3 | RM |
15 Big Data | 15.2 Fields of Application of fact-base Decision Making | 3 | RM |