Prof. Dr. Nektarios Bakakis

Business Management

Modules taught by the professor in the Bachelor's programmes

Module

Unit

Sem.

Study programme

1 Introduction to Retail Management1.1 Basics of Retail Management1RSM
10 Sales10.1 Introduction to Sales Management2RSM

11 Digital Marketing III

11.2 E-Commerce & Digital Sales3DM
11 Total Supply Chain Management11.1 Supply Chain Management in vertical and multiple Distribution Networks

3

RM

12 Vertical Value Networks & Multichannel Systems

12.1 Verticalisation

12.2 Multichannel Systems

3

RM

14 Digitalisation14.2 The Digitalisation of Business Models/Products

3

RM

15 Big Data15.2 Fields of Application of fact-base Decision Making3RM