External Lecturers in the Department
Digital Marketing B.A.
Digital Marketing B.A.
Module Unit Lecturer 1 Basics in International Business Management 1.2 Procurement and Sales (german) Plattner, R. 3 Economics and Law 3.2 Macroeconomics Meister, Ch.
4 Quantitative Methods 4.1 Descriptive Statistics
4.2 Economic Statistics
Trützschler, H.
Dr. Brandherm, B.
5 Digital Marketing I 5.2 Online Marketing
Schira, M. 6 Business Management 6.2 Strategy
Dr. Bollheimer, T.
7 Marketing Intelligence 7.3 Empirical Marketing Research Prof. Dr. de Zoeten, M. 8 Human Resource Management 8.2 Labour Law
Dr. Scheugenpflug, A.
10 Digital Marketing II 10.1 Social Media Marketing & Digital Branding Luciano, M.
Mügge, St.
11 Digital Marketing III 11.1 Digital Marketing Strategies Dr. Bruno, P. 12 Digital Marketing IV 12.1 Introduction to Web Programming
12.2 Media Law & Data Protection
12.3 SEM & SEO
Kokoev, A.
Sude, K.
Schira, M.
14 International Marketing and Sales-Management 14.1 International Marketing Management
14.2 International Sales-Management
de Zoeten, M.
Reinhold, M.
16 International Strategic Management 16.1 Strategic Management
16.2 Operative Steuerung
16.3 Internationalisation Strategies
Birich, D.
Hauptmeier, J.
Hauptmeier, J.
Retail and Sales Management B.A.
Retail and Sales Management B.A.
Module Unit Lecturer 3 Economics and Law 3.2 Macroeconomics
3.3 Private Law
Meister, Ch.
Bachmann, B.
4 Quantitative Methods 4.1 Descriptive Statistics
4.2 Economic Statistics
Trützschler, H.
Dr. Brandherm, B.
10 Sales 10.2 Sales Design
10.3 Sales Management Methods
Sockel, U. 11 Total Supply Chain Management 11.2 Category Management
Bantel, R. 13 Strategic Retail Management 13.1 Co-Operation Strategies
13.2 Internationalisation StrategiesFlick, N. 14 Digitalization 14.1 Digitalization of Business Processes
14.3 Management of IT Procurement Projects
Goltz, D.
Pötters, S.
16 Information Management in Retail 16.2 Customer Behaviour Meurer, H. 20 Relationship Management 20.1 Retail Psychology
20.2 Customer Relationship Management
Meurer, H.
Petzer, S.
International Management B.A.
International Management B.A.
Module Unit Lecturer 1 Basics in International Business Management
1.2 Procurement and Sales (german)
1.2 Procurement and Sales (english)
Plattner, R.
Plattner, R.
3 Economics and Law 3.2 Macroeconomics
3.3 Private Law
Meister, Ch.
Bachmann, B.
4 Quantitative Methods 4.1 Descriptive Statistics
4.2 Economic Statistics
Trützschler, H.
Dr. Brandherm, B.
6 Business Management 6.2 Strategy
Dr. Bollheimer, T.
7 Marketing Intelligence 7.3 Empirical Marketing Research Prof. Dr. de Zoeten, M. 8 Human Resource Management 8.2 Labour Law
Dr. Scheugenpflug, A.
14 International Marketing & Sales-Management 14.1 International Marketing Management
14.2 International Sales-Management
de Zoeten, M.
Reinhold, M.
16 International Strategic Management 16.1 Strategic Management
16.2 Operational Control
16.3 International Strategic Management
Birich, D.
Hauptmeier, J.
Hauptmeier, J.
19 International Cases 19.2 International Cases 2 Hauptmeier, J.
International Management M.A.
International Management M.A.
Modul Veranstaltung Dozent 1 Economics 1.2 International Public Law Dr. Bach, M.
8 International Sales-Management 8.2 International Sales-Management 2
Sockel, U.
9 Financial Accounting 9.2 Advanced Financial Statement Analysis Köster, O 11 International Controlling 11.2 Strategic Controlling Bathke, M. 13 Total Supply Chain Management 13.1 Strategic Sourcing & Procurement
13.2 Total Supply Chain Management in Omni-channel Distribution
Seidel, H.
Ehses, P.
16 Taxation 16.1 Income Tax
16.2 Value Added Tax
Stiebitz, I.
Schanda, N.
17 Human Resource Management
Neidig, G.